Jun 04

Public Service Announcement – Be Prepared

The Rock Shares His Earthquake Preparedness Tips!

The Ready Campaign, the Advertising Council (the Ad Council) and Warner Bros. partnered on a public service advertising (PSA) campaign tied to the Warner Bros. film, San Andreas. Dwayne Johnson, one of the stars of the film, is featured in the PSAs.

While the film is a work of fiction and includes exaggerated circumstances and scenarios that do not necessarily reflect reality, the PSAs leverage the public and media interest in the film to promote “Drop, Cover, and Hold On.”

The PSAs, created pro-bono by Warner Bros., amplify earthquake safety awareness and the protective actions that people can take to protect themselves in the event of an earthquake.

Click Here for the video